Tuesday, July 30, 2013

Gordon Logan discusses how to succeed (and fail) at franchising ...


If you?re a boy or man, there is nothing very attractive about heading to the neighborhood beauty shop for a haircut. Gordon Logan saw a need in the hair care market for a business that catered to men, and the venture paid off.

Though Logan has made it big in hair care, that?s not where he got his start. He was a management consultant at Price Waterhouse in Houston when he read a Wall Street Journal article about a growing salon franchise.

Logan decided it was worth investing in a franchise with the same company. Unfortunately, the company was better at marketing than it was at operating and went through a bankruptcy just a year later.

The following tumult educated Logan on what not to do when running a franchise, so he was ready when he took over the franchise in 2001.

Since then, he?s added 1,000 stores that employ more than 10,000 people.

For more, check out the video.

Source: http://austin.ynn.com/content/news/straight_from_the_top/294543/gordon-logan-discusses-how-to-succeed--and-fail--at-franchising

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